Abit reportedly to phase out the market

[Nuno_Martins]

Abit reportedly to phase out the market after Intel 4 series chipset launch

Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.

Fonte: DIGITIMES

[lucky]

Aiai, ainda me lembro da minha Abit IC7 Max3, aquilo era um verdadeiro canhão para mim a melhor board para skt478. Desde então tem vindo sempre a decrescer, enfim...

[Nuno_Martins]

abit NOT leaving Motherboard Market

Thore Welling, Universal Abit Global Marketing Director and long-time friend of HardOCP, had this to say about yesterday’s news item pointing to DigiTimes explaining that abit has failed to meet expectations and would be getting out of the motherboard sector:



abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see during Computex.

All that said, abit’s motherboards have not truly been up to HardOCP enthusiast standards since before it was purchased by Universal. That hardly however makes them “bad” products that Thore could not market successfully. Thore did add, just to be clear and concise;



We have no intention what-so-ever to pull out of motherboards.

Fonte: [H] Enthusiast